Concept in Definition ABC

According to the context in which the word is used brand presents several references.

Sign that distinguishes an animal, person or thing

The signal that is made on a person, an animal or anything else in order to distinguish it from another it is designated by the term brand. "This specimen bears the mark of excellent livestock."

Hit, wound

Also, to the signal left by a blow, a wound, the product of an accident or a beating it is known as a brand. "The marks that were left to Juan after the car accident, will only go away, carrying out a cosmetic surgery on them."

Border district

On the other hand, the word is used to designate a border district or province; the Hispanic brand.

Sports result

Meanwhile, in the world of sport the term has a special meaning, since it is called a brand technical result obtained by an athlete in the framework of the practice of a sport or in a competencesporty. "Laura has broken her own record in the intercountry championship."

Sign that allows you to recognize a product or service

And without a doubt another of the popular uses that the word brand finds is to refer to the external sign legally recognized and that certifies the authenticity of a certain product. Words, images, combinations of these two, graphic symbols, letters, graphics, figures, shapes, among others, are plausible to be trademarks. The brand is the sign that distinguishes a product in the market and the title that the right exclusive of using that chosen sign to identify the product or service that is had in the corresponding market.

Commercially, the brand, what it does is distinguish a product or a service in a certain market and yes or if they demand to achieve exclusivity in the use or purchase, so desired commercial issues and wanted.

There are some brands that even transcend the very products that they represent and designate and that become bulwarks that allow the products to be recognized. For example, Coca Cola, the most famous and consumed cola soft drink in the world, has undoubtedly transcended the very product it calls and is therefore It is common for people, regardless of whether or not it is this product, to refer to Coca Cola when they are in front of a drink with these features.

How do brands penetrate? Resources and strategies

Now, brands achieve value and prestige in the market once they manage to impose themselves through a significant psychological impact on consumers and that they acquire reliability and I respect in these thanks to the fact that they meet your expectations and satisfy your demands.

Another additional issue for brands and the relationship they establish with their consumers is that there are many whose building is linked to prestige and a status privileged social with which, there are many consumers who consume them precisely for this reason, because they will report these conditions to their own stocks.
A wealthy man will buy a Rolex watch because this brand is intimately associated with wealth and luxury and it is with this that he intends to identify himself and be recognized by others.

The most prestigious brands also perform strong competition among themselves to be able to win the choice and favor of the public. In most cases this is achieved by developing important marketing strategies that include advertising campaigns in the media. communication of greater arrival and circulation; hiring of famous personalities who use and recommend the product in question, among other recurring actions.

So, the brand is one of the most valuable issues when planning, launching a campaign for a product or service. The primary objective to be proposed by the advertising in charge of promoting the same will be that the brand reaches deep into consumers, which is important, for that later just by mentioning it you know what you are talking about without having to explain Benefits.
The action of associating a product or service with a brand is part of modern culture, therefore, the idea of ​​Brand Management should always be to tend to achieve this with its customers.

Highly effective tools for branding include the following: public relations, sponsorships, communications from press, web pages, exhibitions, events, public facilities, online advertising, periodic appearance in the different media massive.

Brand Topics