Concept in Definition ABC

The term rhetoric is known to that discipline that studies and systematizes procedures and techniques for the use of language to achieve a persuasive or aesthetic purpose that is added to the communicative one. Rhetoric is considered a transversal discipline because it is used by a diversity of areas such as journalism, Politic science, the advertising and the literature.

The origins of rhetoric go back to Classical Greece where it was established as the technique by excellence when it comes to the need to express oneself in an adequate and correct way to achieve persuasion in the addressee.

The verbal or written speech to effectively achieve the purposes of aesthetics and persuasion that mentioned above will require observation and the presence of five elements that are interrelated between Yes. The inventio, dispositio and elocutio, which will make the structure linguistics that he must follow the same and the memory and the actio, strictly necessary at the time of the oral presentation before a large public.

The inventio supposes that the speaker finds in his mind and experience those best ideas, themes and proposals that are the most appropriate for their exhibition and that clearly interest the average of the public to whom their speech. Once the inventio is a fact, the device that refers to nothing more and nothing less than the organization of all those ideas, themes, arisen in the inventio, in a whole carefully structured.

The discourse can consist of two parts or three parts, in the first case, the two parts maintain a reciprocal tension in the whole and in the second case, the most common, it will involve a development linear with beginning, middle and end, being the exordium the initial part through which it will seek to capture the attention of the public, continuing the narrative by which the speaker will present his thesis and the matter that motivates the speech, then the argumentatio will present the arguments and finally the peroratio that supposes a kind of summary of everything said to which the opinion of the public.

Meanwhile, the style of a speech, which of course will have a lot to do with its success, is necessary of what we call above as elocutio and finally the composition, will be the element that will allow us analyze the best way to structure a speech phonic and syntactically.

And as we also pointed out, the oral presentation of the speech will require an adequate management of two levels, memory, on the one hand, which is what will allow the memory of it through For example, the use of mnemonic rules and, on the other, actio, which has to do with the gestures and modulation of the voice that must be in line with the content of the speech. For example, if it is a topic that is related to some threat to the common good, then, it will demand from the speaker gestures and an intonation that denotes safety, knowledge and ability to resolve the issue.