Advertising Script Example

An advertising script is a writing in which everything necessary to carry out a commercial, whether it is to be carried out in the written media, television, on radio or in any another way.

The advertising script It must contain all the instructions to make the announcement commercial, such as the dialogues with the indications on the emphasis on words, movements of actors or positions if It deals with images, scenes, environmental sounds and sound effects, in case it is an advertisement on radio, television or Internet.

The utility of the advertising script is that all the people involved in the realization of the commercial or spot know perfectly what should they do and what everyone else involved is going to do, thus preventing tasks from being repeated or leaving some without perform.

Advertising script example:

Purpose of the spot: Corn flakes cereal sweetened with honey.

Addressed to: Housewives and children between 6 and 12 years of age.

Message to housewives: Cereal contains essential nutrients for the proper development of children and gives them the necessary energy supply for their activities.

Messages for children: The cereal tastes delicious and is good to eat for more energetic sports.

Scenario 1: In the kitchen of the house at breakfast time.

Chamber 1: Facing the breakfast table.

Dialogues

Mommy: On her back, preparing the cereal, she turns, with a smile, a modern hairstyle and dressed in sportswear, says in a happy voice, Kids, have breakfast!

8-year-old boy 1: Arrives running in an elementary school uniform, backpack hanging on his back that is voluminous and heavy-looking, sits and looks happy and shows great energy she says. MMMM Cereal with Honey! Perfect to start the day, and he imagines himself actively participating in class and playing soccer scoring goals.

11-year-old girl 2: she Arrives, a little more serene but with a happy face, she sits and begins to taste the cereal, and imagines conducting experiments in the laboratory and later dancing.

Announcer: the announcer's voice is heard saying "Honey-sweetened corn flake cereal, a perfect start to the day, a great day!"