Importance of Assertive Communication

In the communication modern and current, different strategies and methods are developed that are designed to reach the recipients and customers in better ways. goals raised. It is here and in this sense when the concept of assertive communication appears in debate, that which makes we can manage to transmit in the best possible way what we want to say and reaching the public more directly specific.

A first approach to the concept

Assertive communication is any method or communication strategy that has a very clear objective and that uses the most appropriate ways to achieve it correctly. Assertiveness is the ability of a person to act according to the benefits and objectives of it, that is, being assertive is being clear about what one wants to achieve and acting correctly to achieve it. cape.

This type of communication is one that points directly to the specific end or purpose and seeks the best ways or strategies to achieve it. An example of this would be a product that seeks to reach a young audience and makes a

advertising informal, colorful, close to the languages ​​of adolescents or young people in general.

Is all communication assertive?

All human beings communicate in thousands of different ways, from the moment we are born until we die. This does not mean, however, that everything we do is part of what we have just defined as assertive communication. Thus, we can point out that only a person who is extremely aware of what he wants to say or convey and who act accordingly, looking for the best ideas that reach whoever you want to address, you will get the best results.

The same time We must point out that in these times, where there is such an abundance of information, data and communications, there are few methods that are truly effective for achieving assertive communication.

Without adequate communication, social coexistence is complicated

It is observed that assertive communication is highly relevant to help the coexistence social and well-being, since it implies that we can make ourselves understood and fulfill the objectives that we set ourselves to transmit a piece of information.

In addition, from an individual point of view, assertive communication helps us feel better about ourselves since we realize that as we go developing this ability we are listened to and taken into account, more than when, for example, we are disorderly and uncoordinated to transmit a certain message.

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